Ideas: Born or Made Implementable?
During a recent innovation workshop, the team had generated many ideas. Yet they seemed underwhelmed. When I asked why, one participant said: "We are trying to find implementable ideas." I had heard similar statements before: "Let's focus on practical ideas." "We need something we can actually implement." My immediate response was: "The job of innovators is not to find implementable ideas. The job of innovators is to make ideas implementable." The room paused. Because that simple distinction changes the way we approach innovation. Many organisations approach innovation as a search exercise. The objective is to find ideas that fit existing technologies, current budgets, available resources and established processes. But if innovation is only about finding ideas that already fit the system, how much innovation are we likely to get? Perhaps the real challenge is not finding implementable ideas … but making valua...