Shreyas Bakshi

  The Synergy of Innovation and Innovative Management Innovation management and innovative management are pivotal to businesses aiming to navigate the complexities of the contemporary market and sustain a competitive edge. This article delves into the essence of both concepts, underscoring their significance, methodologies, and impact on organisational success, while highlighting a nuanced difference in their approach to creativity and innovation mindset.   Understanding Innovation Management Innovation management refers to the systematic process that organisations employ to manage their innovation procedures, from the inception of ideas to their final implementation. It involves the decisions, activities, and practices for identifying, developing, and realising new products, processes, or ideas. Central to innovation management is the assumption that creativity and an innovation mindset are innate traits; it focuses on harnessing these natural talents to generate value.