For Innovation, Be Adept to Adapt — Not Merely Adopt
Working with client teams on cross-domain innovation, I’ve noticed a recurring pattern: the search for a ready-made solution. The tendency is to copy what worked elsewhere, import it, implement it. It feels efficient. It rarely is. Because innovation is rarely about direct adoption. It is about intelligent adaptation . The Best Practices Trap There's a deeper force at work — institutionalised and well-intentioned: the management paradigm of adopting best practices . To be clear, best practices have their place. Benchmarking, standardising, and importing proven methods can drive improvements in efficiency, quality, and consistency. That value is real. But the impact is incremental. True innovation generates disproportionate value — outcomes that are non-linear, whether it is for customer-facing aspects or internal to the operations. And disproportionate value almost never comes from doing what everyone else is already doing, only slightly better. When...