Identifying the Problem can also be a Problem!
Idenifying the Problem can also be a Problem! It is commonly said that identifying the problem means it is half-solved - well, may not literally, but figuratively, for sure! Consider scenarios where people were content with: Using landline phones before the advent of mobile phones. Hailing cabs prior to the emergence of Uber®. Shopping in stores before the convenience of Amazon®. Paying with cash or cheques before the rise of electronic payments and digital wallets. Travelling by rail or road before the accessibility of low-cost airlines. There are many more examples across almost all industries. In each case, a handful of individuals were not satisfied with the current ways of doing things and believed there could be other, possibly better, ways – be these radical or incremental. This ‘dissatisfaction’ is the first step toward innovation – recognising that the current method is not the only way and identifying the 'problem' to be solved. This shift in mindset f